
SWITCHtoHEALTHY
Switching Mediterranean Consumers to Mediterranean Sustainable Healthy Dietary Patterns
SWITCHtoHEALTHY explained in 3 minutes
The SWITCHtoHEALTHY project will generate a dietary behaviour change in the direction of a greater adherence to the Mediterranean food model
Data collection
understanding the barriers, drivers, motivations, and food behaviours that prevent or hinder citizens from adhering to Med-based long-lasting eating habits
Digital & educational tools
formulating innovative snacking products with improved nutritional value, sustainability, ease of consumption, taste; developing digital, educational, and gaming tools adapted to the different family environments to increase awareness on the positive impact of food choices on health
Hands on validation
engaging families in three target countries (Spain, Turkey, Morocco). The project implements a multicentric and multi-social family-based nutritional intervention across 300 families in three Mediterranean countries for 3 months.
Result uptake - policy
Communication and awareness actions, Design of guidelines for policymakers, Market analysis, business modelling and marketing strategies, Exploitation plans and replication strategies in order to foster new business models and promote eating habits consistent with the Mediterranean diet
Latest news

Inventa il tuo spot
9th december 2022
Concorso riservato alle scuole Primarie ed alle Secondarie di primo e secondo grado della Campania
Create your commercial...for a correct diet". Contest for primary, middle and high schools in Campania Region

New synergy
20th January 2023
A new cooperation strategy has been recently outlined with the PRIMA project Promedlife

Open Farms 2023
26th January 2023
The initiative “Open Farms” will take place on the 6th of May 2023 in Campania Region

SFS-MED Webinar
27th January 2023
SWITCHtoHEALTHY presented at the SFS-MED Webinar “Consumers and Mediterranean diet: towards food systems transformation”.