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Switching Mediterranean Consumers to Mediterranean Sustainable Healthy Dietary Patterns

SWITCHtoHEALTHY explained in 3 minutes

The SWITCHtoHEALTHY project will generate a dietary behaviour change in the direction of a greater adherence to the Mediterranean food model

data collection

Data collection

understanding the barriers, drivers, motivations, and food behaviours that prevent or hinder citizens from adhering to Med-based long-lasting eating habits

data collection

Digital & educational tools

formulating innovative snacking products with improved nutritional value, sustainability, ease of consumption, taste; developing digital, educational, and gaming tools adapted to the different family environments to increase awareness on the positive impact of food choices on health

data collection

Hands on validation

engaging families in three target countries (Spain, Turkey, Morocco). The project implements a multicentric and multi-social family-based nutritional intervention across 300 families in three Mediterranean countries for 3 months.

data collection

Result uptake - policy

Communication and awareness actions, Design of guidelines for policymakers, Market analysis, business modelling and marketing strategies, Exploitation plans and replication strategies in order to foster new business models and promote eating habits consistent with the Mediterranean diet

Latest news

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Inventa il tuo spot

9th december 2022

Concorso riservato alle scuole Primarie ed alle Secondarie di primo e secondo grado della Campania

Create your commercial...for a correct diet". Contest for primary, middle and high schools in Campania Region

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New synergy

20th January 2023

A new cooperation strategy has been recently outlined with the PRIMA project Promedlife

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Open Farms 2023

26th January 2023

The initiative “Open Farms” will take place on the 6th of May 2023 in Campania Region

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SFS-MED Webinar

27th January 2023

SWITCHtoHEALTHY presented at the SFS-MED Webinar “Consumers and Mediterranean diet: towards food systems transformation”.

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