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Switching Mediterranean Consumers to Mediterranean Sustainable Healthy Dietary Patterns

Data collection

Understanding the barriers, drivers, motivations, and food behaviours that prevent or hinder citizens from adhering to Med-based long-lasting eating habits

Digital & educational tools

Formulating innovative snacking products with improved nutritional value, sustainability, ease of consumption, taste; developing digital, educational, and gaming tools adapted to the different family environments to increase awareness on the positive impact of food choices on health

Hands on validation

Engaging families in three target countries (Spain, Turkey, Morocco). The project implements a multicentric and multi-social family-based nutritional intervention across 300 families in three Mediterranean countries for 3 months.

Result uptake - policy

Communication and awareness actions, Design of guidelines for policymakers, Market analysis, business modelling and marketing strategies, Exploitation plans and replication strategies in order to foster new business models and promote eating habits consistent with the Mediterranean diet

Latest News


MedGu Conference in Istanbul. SWITCHtoHEALTHY wins the “BEST PAPER AWARD”

We are very pleased to announce that "SWITCHtoHEALTHY" made its mark at the 3rd MedGu

SWITCHtoHEALTHY mentioned in Report by SFS Med Platform and on FAO website – 28th of November 2023

We are very proud to announce that SWITCHtoHEALTHY has been mentioned in


SWITCHtoHEALTHY at “Tomorrow Tastes Mediterranean” Conference – 27th of November 2023

The project SWITCHtoHEALTHY will be presented at the “Tomorrow Tastes Mediterranean” Conference, on