26th of July 2023, Giffoni Valle Piana – Italy
On the 26th of July 2023 the SWITCHtoHEALTHY project was presented at the prestigious international film festival for children and adolescents “Giffoni Film Festival” that was held in Giffoni Valle Piana, in the province of Salerno (Italy). The project’s contents were illustrated through graphic materials and fruitful discussions with a wide audience of children and adolescents. The Councilor for Agriculture of Campania Region, Nicola Caputo, highlighted the opportunities offered by the project as well as the importance of switching to the Mediterranean Diet for the younger generation.
During the festival, guided tastings, cooking demos, video presentations, meetings and interviews took place, involving an audience of around 1,000 teenagers and 400 adults (parents, actors, journalists).