The Izmir Provincial Directorate of Culture and Tourism (KTB) has recently showcased the project at two prominent events in Izmir. From January 17th to 19th, they participated in the “Enter e-Tourism Conference” organized by the International Federation for Information Technology and Travel & Tourism (IFITT). The conference, attended by tourism professionals, academic scholars, and government representatives, provided a platform to promote health-conscious travel practices and to introduce SWITCHtoHEALTHY activities and early results. KTB also presented the SWITCHtoHEALTHY project at “AGROEXPO 2024”, held from January 30th to February 3rd in Izmir. This event, jointly organized with the Provincial Directorate of Agriculture, attracted a diverse audience, including stakeholders from the agricultural sector, government officials, and members of the public.