7th Oct 2023 – SWITCHtoHEALTHY at Techne Summit in Alexandria
The Confederation of Egyptian European Business Associations (CEEBA) participated in the TECHNE Summit in Alexandria, an international event dedicated to fostering and promoting startup communities across the Mediterranean region by highlighting innovative technologies. On the 7th and 8th of October, CEEBA introduced and showcased the activities of the SWITCHtoHEALTHY project to a wide audience of professionals. The primary focus was on addressing the prevailing modern dietary habits that centre around highly processed and unhealthy food products, and advocating for the adoption of a sustainable Mediterranean food model, by leveraging the various approaches outlined in SWITCHtoHEALTHY.