The SWITCHtoHEALTHY initiative gained significant interest through the “Create Your Commercial for a Correct Diet” Contest in Regione Campania schools. Engaging a broad community of students and educators, the initiative drew interest from policymakers and many local media. Award ceremonies held last week at “Bonito Cosenza” school in Castellammare di Stabia and “I.C. Maddaloni – Valle” in Maddaloni celebrated students’ enthusiasm and creativity. In general, the Contest proved to be an effective method for promoting the Mediterranean Diet among students and institutions.